Housed within the Kinesiology & Health Education Department at the University of Texas, The H.J. Lutcher Stark Center for Physical Culture and Sports is the nation’s largest institution dedicated to the study of physical culture and sports. One of my responsibilities as the curator is to help develop content, write, and design posts for Stark Center social media channels. Instagram is our most popular and most engaged with account. When I began contributing to the Stark Center’s social media campaigns, they had a few hundred followers. There is now over 1700 followers on Instagram. Our aesthetics and presentation now have a consistent scheme and we’ve even created videos on the Stark Center’s Youtube Channel. Checkout Instagram here. Youtube channel here.